Disc Jockey DJ Expo 2009 Atlantic City NJ



The Disc Jockey or DJ Expo 2009

I have the following date blocked off on My Calendar after talking with The Expo people: Monday August 10th Thru Thursday August 13th At The Taj Mahal in Atlantic City, NJ. This news comes straight from DJ Times. Stay Tuned to this Blog for BREAKING NEWS on The DJ Expo 2009

We will go down as a Group once again Hopefully assembling Wednesday August 12th and doing out Traditional Dinner at The Irish Pub! The Hotel info will be Frowarded to all DJs invited as soon as we book the rooms.



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For our Independent DJ readers...Saving your DJ business in a tight economy.

I was asked the following question in a Facebook group I belong to that focuses on DJ's ...

Faced with a new year, new president, and unstable economy, what actions will you take to ensure that your business continues to thrive?


my reply...

I too refuse to participate in any recession. Unfortunately the evening news continues to convince many of those around me that we should be worried, and they are acting accordingly. The final quarter of 2008 was the first negative overall retail quarter in 16 years. That's pretty scary considering it contained the traditionally strongest quarter of the year.

I think it will be wise to turn our attention more toward our clients, past & present to introduce us to our clients of the future, rather than seeking to coax returns out of traditional marketing methods.

Professionals with a great reputation who have an active customer referral base will best weather this lean period. I think the wheat is going to bid farewell to much of the old chaff. That having been said I believe we are about to see a flood of "new" solo DJ businesses as people who are laid-off seek to make ends meet in a tight job market. A price war isn't coming it's here in some markets and it will not be pretty for those in the mid to low price range. If you're priced on the high end I would leave my pricing alone or if you are so inclined make that price increase you have been considering.

Price is about to become a big distinction and either extreme will benefit from a price war. So if you're already on the high end stay there as long as you can back that price up with absolute professionalism, superior customer service, and attention to the needs of clients seeking an experience, not just a service.

Finally I would advise anyone in a position to do so to consider non-traditional customers more than ever before. Evaluate all of the skills, and yes even the equipment you have at your disposal and open up to all the ways in which it can be used.
Make mix tapes for local cheer squads or spin classes.
Rent that amp, mixer and speakers to the local garage band for Thursday night practices.
Teach a DJ/Beatmix/Music Programming workshop through your local community college or Occupational High School night classes.
Rent your PA to the local church for Monday Bingo...whatever!

Just get the word out. These are not your traditional customers so don't think slick brochures and expensive materials. Do it Guerilla Marketing style, Craigs List, Local Bulletin Boards, small town "pennysaver" ads and you'll see a nice return on a minimal investment. You don't need to have your business name on these just the contact number and your name so don't worry about how it will "look" to anyone. Making money makes you look good. Going out of business don't look good at all. The ability to put all of our resources toward earning the maximum they can will put new money in your pocket when you might need it most.




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Seasons Greetings!



Happy Christmahannakwanzadon and a Very Merry New Year To You all! From All of us here at
The Disc Jockey Blog.

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Every time Serato move product off the shelf, a record shop closes and a puppy dies

serato pressings vinyl limited edition

This article come from our friends at scratchworks:

It is a cold hard FACT that the digital scene is killing the vinyl wielding DJ quite literally to death. Well perhaps not that true exactly, but if it were, Serato would be one of the 4 Horsemen of the Digital Apocalyse. Every time Serato move product off the shelf, a record shop closes and a puppy dies - or at least that's what purists would have you believe. But it turns out that Serato are actually head over heels in love with the past and want to keep the old ways alive. So in a somewhat unexpected move, Serato have started knocking regular vinyl out in a venture called Serato Pressings.

So in a nutshell, Serato have partnered with some record labels who will knock out a limited range of releases with real music on one side and the really annoying undanceable (unless you are truly off your face) control signal on the other. Here's the words:

Serato press forward with a new form of hybrid record

Auckland, New Zealand ( December 1st, 2008 ) - Serato, the name behind the world’s biggest selling Digital Vinyl System for DJs, today announced an initiative to license their control tone to select record labels.

A Serato Pressing is a unique hybrid record that DJs can buy from their favorite record store. The new range of official Serato Pressings feature new release music on Side One of a Serato Control Vinyl.

Serato Audio Research have now pressed more Control Vinyl records than any other 12” vinyl record in the last 14 years according to music industry sources.

Rare colored vinyl and promotional 7 and 10 inch pressings of the Serato Control Tone have fetched over $US400 a pair on eBay this year.

Bootleg vinyl pressings of the control tone have begun to surface in recent times. These illegal copies do not have the benefit of Serato’s extensive testing, resulting in poor performance with Serato’s Scratch Live software. To ensure high quality standards, Serato is now officially licensing the Control Tone under new venture called Serato Pressings. The result is a new form of vinyl record that will be hitting stores in December 2008. The new record is a hybrid of music and the Official Serato Control Tone and bears a catalog number of authenticity.

“Serato is genuinely interested in preserving vinyl culture” reports Product Manager for Serato Pressings, Bill Mitsakos. “Serato Pressings allows us to work with record labels and the few remaining pressing plants to cut a collectible series of records that have original music on Side A and the ability to control our software on Side B”.

Serato Pressings have a solid schedule of releases lined up for 2009 in collaboration with record labels from around the world. Each release promises to be collectible and will be catalogued online for authenticity and quality control. The first official Serato Pressing will be released and distributed by Mad Decent, the label started by revolutionary DJ producer Diplo. The limited edition 12” “Get Off” from Diplo and Blaqstarr will be available for pre-order on December 1st 2008.

Release information and sales locations are available at www.serato.com/pressings

Serato Pressings are distributed by the partner record labels and will be sold in traditional record stores and online vinyl stores.

The motivation behind this move? To me, it's a bit like planting a tree every time a book is bought - Serato are simply doing their bit to keep real vinyl alive. But to be honest, it's more about building the Serato brand and the prestige around it. As they say in the PR, limited edition Serato vinyl fetches silly money so you can be sure that each one of these will be snapped up and almost immediately have some sort of prestige, especially if the limited run is VERY limited.

So everyone's a winner - Serato has a new revenue stream, the artists and record labels get extra sales and the buyers get something that is almost certainly worth more than they paid for it. And in some small way, Serato Ironically help vinyl sales grow.

This does raise a question - if I buy the vinyl, do I still have to download as well or will www.whitelabel.net take care of that?

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Top 5 Emergency DJ Tips By DJ J

Emergency Tip #1
Traffic Congestion
We've heard from numerous brides who have arrived late to their own weddings because of either poor planning or vehicle malfunctions. Be safe map out an alternative route from place to place and arrange for alternative transportation, just in case! Every Professional DJ should have a multi faceted back up plan for transportation and equipment. New York City, New Jersey, Washington D.C. and Baltimore wedding DJ's know how to navigate traffic headaches and leave extraordinarily early in anticipation of tie ups. DJ's in Connecticut, New Hampshire and rural Pennsylvania and Upstate and Central New York have experience with remote locations and rural routes which can be confusing to out of town guests and contractors. Make sure that everyone has a firm action plan to deal in advance with possible traffic congestion. Repeat this mantra, GPS, GPS, G-P-S!

Emergency Tip #2
Double-Booked Ministers, Photographers & DJ's
Sad but true. Ask your officiate to double-check his or her availability when you first make arrangements, and again the week of the wedding. The "Double booked DJ" is another true horror story told by far too many brides. Less than reputable disc jockey companies many with part time "weekend warriors" in their ranks will often make changes at the last minute resulting in a Disc Jockey who has no clue what you have in mind for your reception turning up unannounced. Even worse if your reception ends before 7pm your DJ may have booked a second event in the evening which negates any possibility of extending your event if the party is hopping. It's also a HUGE distraction as the DJ begins focusing on a fast tear down and quick drive to the next event when he should be focused on YOUR party. Dealing with a full time professional Wedding DJ who does only one event per day ensures that the DJ you plan with is the DJ who will perform at your reception.

Emergency Tip #3
Lost Limousines, DJ's & Caterers
Yes, this actually happens. Photographers, Disc Jockeys and even caterers get lost sometimes, too. Before your wedding, have all drivers confirm the directions to your destination to be sure they're exact. Most Full time wedding DJ's have embraced GPS and while systems can have quirks they are generally very accurate. Ask your wedding disc jockey if he uses a GPS system and if not just make sure you confirm his directions.

Emergency Tip #4
Cake Mistake and other Disappointments
Many brides have complained that their cake didn't taste or look as good as was expected. This often happens with less experienced bakers, such as those who don't specialize in wedding cakes. Definitely go in for a tasting before you sign a contract or pay any money, because the vendor just may not be able to provide the quality you're expecting. The same goes for ALL of your vendors. Quality not price should be your driving factor when it comes to the vendors who drive your event. Using a Wedding Professional who deals with the special intricacies and expectations that accompany a wedding day can save you a lot of headaches on the big day. A professional wedding DJ for example will be able to provide you with planning tools that can help you pace the days events and ensure a smooth effortless presentation that you can relax and enjoy with your guests.

Emergency Tip #5
Rain at an Outdoor Wedding
If you're having an outside ceremony and/or reception, insist on a rain contingency. This works as a backup plan in case it rains. If your ideal ceremony site does not have an ideal backup (an alternate indoor setting), you may need to choose another. Never forget your wedding DJ in your contingency plans. Water and electricity just don't mix. Consult with your professional Wedding DJ to make sure that contingencies for inclement weather are sufficient so the party can continue rain or shine!

Here in Syracuse and Central New York, not many folks plan weddings much before June 1st and there are only a handful who brave late October events. The reason? SNOW. Syracuse DJ's know how to prepare for snow emergencies. Just like New York City and New Jersey wedding DJ's know how to navigate traffic headaches and leave extraordinarily early in anticipation of tie ups. Professional wedding disc jockey s in Connecticut, New Hampshire and rural Pennsylvania have experience with remote locations and rural routes which can be confusing to out of town guests and contractors.

All wedding emergencies can be dealt with by remaining cool and by relying on the members of your bridal party and by involving your wedding professionals in every step of the planning. Your Wedding DJ can offer advice on a pretty broad range of wedding day topics. An experienced DJ has seen many of these emergencies and can offer advice to help get things back on track. That's the difference between a part time weekend DJ and a full time professional with the experience to assist in all facets of your reception.


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Top 10 iphone tricks for DJs


Heres an add we found on beatprotal.com:


Now that the cat is out of the bag on the iPhone 3G, it’s almost a foregone conclusion that the new $199 price tag will propel it into the mainstream – perhaps even ubiquity.

It’s going to take a while to assess the full impact of GPS and 3G network speeds, since the truly life-changing apps haven’t even been created.

So for now, let’s take a look at the present possibilities of the platform as they apply to the DJ community at large.

Whether you own a 2G or 3G iPhone, its true power still lies in the creative application of basic tools like email, productivity tools (calendar, notes), browsing and maps.

We’ve assembled a list of ten things you can do right now to enhance your career as a DJ and/or producer.

Before you dive in, there’s one task you should do immediately.

Password protect your iPhone.

Many of these tasks involve personal information, so if you’re not already protecting your identity and privacy, we urge you to give it further consideration before implementing any of these tips.

Let’s begin…

1. Contact info email template

Sometimes opportunity knocks and you’ve got to quickly get your info to a promoter, club owner, producer, DJ or label.

This is where the iPhone’s email app comes in really handy.

First, send yourself an email with your business contact info, as well as your MySpace and other website links.

Second, send yourself another email with the same info, but also include a few paragraphs of bio info and - if you’ve got one - a really good, cheese-free press photo.

Next time someone important asks for more info, choose the applicable email and forward it immediately before you forget.

Sometimes opportunity knocks once and only briefly, so immediate action is key.

2. Gig announcements and flyers.


Another great use for iPhone email is gig flyers.

Keep your current gig calendar and associated show flyers in a third email, ready to forward at a moment’s notice to a new fan or interested buddy.

There are three caveats here… You’ll need to keep that email up to date at all times, the show flyers should be under 200 kb, and never ever spam.

Announcements once a month should be more than sufficient – and only with explicit permission.

There’s a DJ in my town who’s constantly sending out unsolicited SMS gig announcements, sometimes multiple times in a single week!

Uncool.

3. Custom ring tones

Whether you call it vanity, pride or self-promotion, if you’ve got a Mac with the latest version of iLife, you can use your original tracks as custom ringtones.

How?

Absolutely anything you create in GarageBand can be exported as a ringtone.

First, you need to update GarageBand to version 4.1.1 or later.

Start by dragging an audio file (in any supported, unprotected format) to the arrange window.

Then create a “cycle” or loop in GarageBand and edit it down to under 40 seconds.

Once you’ve got a segment you like, select the Share menu pull-down.

There, you’ll see an option called “Send ringtone to iTunes.”

Choose that option, then open up iTunes and check your ringtones library.

Rename the new ringtone as needed and transfer it to your iPhone.

Next time your phone rings in a crowded room, everyone will hear your new track - and if people inquire about it, you’ve got an opening to talk a bit about your work.

The key here is to be succinct, humble and not come off like a vain blowhard.

But you’re a pro, so this shouldn’t be a problem, right?

Right?

4. Google maps = lifesaver.

If you travel for gigs, either regionally or nationally, it’s always a good idea to bookmark destinations like hotel and venue in advance, so you have them available in Google Maps.

This is obviously useful when driving to a gig, but it’s even more valuable when you’re in a strange city and the cab driver doesn’t have a clue.

An ounce of preparation…
5. Address book essentials on the road

Speaking of preparation, you should always have appropriate contact information when you travel.

This includes, but is by no means limited to: promoter, venue, hotel, and an area cab company (you can get this at the airport). Fill out as many fields as possible, including physical address, URL and email, as well as phone number.

It’s also a good idea to temporarily add these to your favorite contacts before you embark on your adventures.

You might also want to add regional buddies and fans, just in case there’s a good post-gig afterhours party. ;)

6. Rescue tracks

This one’s more for laptoppers than CD/vinyl DJs.

For traditional DJs, the solution for a CD or vinyl skipping is to quickly switch to the next deck.

For laptoppers, skipping isn’t a problem but crashes are a possibility, so a lot of laptop DJs bring along a CD of one or two tracks to spin in an emergency.

With an iPhone, there’s an even cooler trick.

Create a mix of two or three cool and classic tracks that aren’t in your current crate, but can maintain audience momentum.

Then, in this mix, add a sound effect for the intro – like a noise sweep or clever sampled dialogue section.

Then export the results and add it to iTunes with a name like “Rescue Mix.”

When you set up for your gig, just run an extra minijack-to-RCA connector into the mixer and if trouble strikes, plug in the iPhone and fire up the rescue MP3.

Note: First generation iPhones may require an adapter like this one.

7. Duly noted

In our opinion, the Notes application is slightly undervalued by many iPhone users.

Here’s a really good reason to start using it: Insurance.

If you already have an iPhone and an insurance policy, copy your gear inventory – including serial numbers and your insurance policy information – into your iPhone.

If you’re at away from your home or studio and tragedy strikes, it’s more likely that you’ll have your phone with you, right?

This will enable you to act immediately to start fixing the situation, which is way better than the frustration that could result otherwise.

Other uses include storing easily forgotten tech tips, like exotic key commands for resetting hardware synths.

Another great use is gear inventories for laptop gigs to ensure you arrive and depart with all your belongings.

Note: If you do this, password protection is mandatory.

8. Stupid calendar tricks


If you’re not already using your iPhone for managing your calendar, you’re really missing out on a great feature.

Obvious uses include keeping track of gigs, meetings and second dates, but here’s one that will help your production in an unusual manner.

Log your studio sessions.

Why is that cool?

Think of it this way… If you add a calendar entry every time you sit down to work on a track – including track name and start/end times – then when you’re done with the track, you can look back and determine the exact time spent on each track.

Now, this isn’t a race with yourself or anyone else, for that matter.

Some tracks take longer than others and rushing an idea is never a good strategy.

But it’s neat to look back on your finished material and say, “this track took a week, whereas this one took a month of fussing.”

If you’re a session programmer working for hourly rates, it can also really help with invoicing.

Most importantly, using the calendar in this manner helps keep you focused, because we all know it’s easy to procrastinate – and procrastination is not the path to success.

9. Uploading gig pics on the fly


One of the treasured pastimes of clubgoers and DJs alike is snapping gig photos of fans, friends and random hotties.

Well you can obviously do that on an iPhone, but did you know you can also instantly upload those images to Flickr or if you’re a subscriber, .Mac (which will soon be called MobileMe).

For Flickr, just set up your Flickr account to automatically post when it receives an appropriate email.

For .Mac a.k.a MobileMe, it’s an integrated iPhone pop-up option in your photo viewer.

As for MySpace and other social networking sites, it’s probably just a matter of time before this option becomes available in one form or another – and it’s a certainty that new iPhone 2.0 apps will take this even further, like the upcoming TypePad tool.

10. Music web sites


Okay, this one’s kind of obvious, but it’s certainly worth repeating.

Since you can add menu buttons that directly link to your favorite websites, why not create a full page of professional links.

If you’re a MySpace or Facebook user, you can even set up your preferences to notify you immediately of new messages and friend requests via email or SMS.

Here’s a brief list of relevant sites to get you started after you add Beatportal.

MySpace

Facebook (Love ‘em or hate ‘em, their iPhone-centric mobile site is incredible.)

Create Digital Music

Music Thing

Harmony Central

KVR Audio

Vintage Synth Explorer

Ebay

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